marketing management course outline Green Marketing Management by Robert Dahlstrom, 3. This intensive course provides you with practical experience applying the fundamentals of project management from a marketing frame of reference. 3. Outline. Business Communication 1 - C/D. Principles of Sustainability by Simon Dresner, 2nd Edition" 4. Conduct marketing analytics and use it as background for a marketing plan. Course Outline . Course: Marketing 454, Business-To- Business Marketing, 3 credit hours Department of Management, Marketing, and International Business Note: This syllabus is provided to you as a guide for the class content and expectations this semester. See full list on ocw. Course Description: M arketing introduces students to the business activities that are designed to plan, price, promote, and place goods/services for current and potential customers. Schulich offers Canada's premier marketing management courses. Both manufacturing and service operations will be studied. Rituparna Basu & Dr. A course is taught by a professor, graduate student or teaching assistant and may take place over the course of a few weeks, months or even years. The objective of this course is to have you develop skills and abilities that allow you to manage your sales territories as your own business, and provide you with a set of unique tools that you will develop to enable you to build successful sales and management careers. Develop digital content for a variety of audiences to maximize messaging reach and impact. This course acquaints students with the present MAKERERE UNIVERSITY MAKERERE UNIVERSITY BUSINESS SCHOOL GRADUATE AND RESEARCH CENTER DEPARTMENT OF PROCUREMENT AND LOGISTICS MANAGEMENT COURSE OUTLINE Programme : Master of Science in Procurement and Supply Chain Management Year of study : II Semester : II A/Y 2015/2016 Course : Procurement and Supply Marketing Management Course Code : MPS 7209 Facilitators : Dr. 5. The course includes site visits to organizations relevant to the course so delegates can develop an understanding of how their contemporaries function in the real world. 4. The marketing management process and the marketing environment. (email and hard copy) Mon. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding by Jacquelyn Ottman 2. mit. It presents an overview of where the marketing function fits within the context of the organisation and is an extremely useful foundation course for further development of your general business management skills. m. The Course Content Day One. This course draws on the rich body of literature in the field of Marketing Strategy and Strategic Market Planning. case-based). The value that distribution channels create; Marketing flows in channels and contact efficiency; Typical channel structures; Service outputs of channels; Channel strategy defined; Gaining differential advantage with channels . Subject Area: Electives . Financial Accounting 1 - C/D. … Continue reading Course Descriptions and Outlines Course Title: Marketing Management Course Code: MKT-503 Credit Hours: 3 + 0 Course Instructor: Ms. *This serves as an unofficial worksheet to help you plan your degree. All courses offered by the department are available as electives (beyond the core). 1. This Marketing Management training course gives you the skills to seek out customer insights, analyze customer data, create mutual value for your customers, and seize customer opportunities. This course will enable you to develop This course integrates concepts learned throughout the Marketing Management program. Email: info@mtraining. 2. 4. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money. Marketing - C/D. Course Number Course Title Clock Hours Credits BSA 232 Social Media Marketing 45 3 BUS 120 Principles of Marketing 45 3 BUS 230 Management Policy 45 3 Selected Communications Course (Choose one) COMM 101 – Communications and Career Strategies 45 3 Supply Chain Management and Marketing Course Outline Page 3 of 9 DELIVERY METHODS This course is available through the following delivery methods: 1. This course explores the marketing frameworks and develops the skills that individuals in leadership positions require to become effective and well-rounded sales and marketing executives. firms doing business in international markets. MARKETING-MANAGEMENT-NOTES. Objective: The main goal of this course is to develop a foundation of financial management concepts. 2. You will examine the fundamental roles and processes of planning, leading, organizing and controlling that comprise the managers’ role. This 20-session course examines the dynamics of marketing with the perspective of a customer orientation that is the essential driving force behind any successful business. Course Outlines. Semester Course Outline 2020 – 2021 . Prerequisite : BUS2205 - Marketing Management This video is to explain the #marketing_management_course_outlines, objectives, descriptions and audiences by #Muhammad_Khalil Understand the importance of strategic marketing and know the basic outline for a marketing plan: Analyze the external environment to identify opportunities or challenges to a business. Merchant sales and service 8. The overall objective of the course is to provide students with the basic understanding of marketing concepts and theories as Marketing Management course aims to give students the basic knowledge of the marketing discipline. You will build your knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential marketing principles. Course Outline for MKT 2410 Marketing Management - 3 Credits/3 Hours a week Pre-requisites & Co-requisites: MKT 2300 OR MKT 2327 Recommended Textbook(s) & Supplemental Material(s): Marketing Management by Iacobucci. Discuss the role of packaging in the brand-building process. This course introduces students to the tasks of identifying and evaluating a variety of marketing management concepts and gives students the opportunity to learn, examine, and apply strategic marketing decision processes in a variety of business environments. txt) or read online for free. Analyzing Marketing Opportunities: Graduate Certificate in Marketing Management. Develop basic marketing graphics skills so you can develop marketing brochures and other printed materials. Rauza Prerequisites: Marketing Management is a core subject and assumes that the student must have basic understanding of business principles. This will enable to the student to understand how corporations make important investment and financing decisions, and how they establish working capital policies. Describe the metrics and analytics tools that are appropriate for evaluating the performance of digital content. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communicationsincluding advertising, public relations, internet marketing, social media, direct Course Outline: 1. Such an event may be a benefit, arts and design industry event, entertainment event, trade show or an event in the fields of hospitality, marketing and advertising, or sports. Division: Business Division. Describe the metrics and analytics tools that are appropriate for evaluating the performance of digital content. Mode of Tuition : Sectional Approach . COURSE OUTLINE REVIEW DATE: March 2025 . MAR 3023- Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations. Scribd is the world's largest social reading and publishing site. Retail and Wholesale. You will find the course interesting and informative. BUSN 5040 Course Outline: BUSN 5050 - Marketing Management: BUSN 5050 Course Outline: BUSN 5060 - Human Resource Management: BUSN 5060 Course Outline: BUSN 6010 - Ethics and Corporate Social Responsibility: BUSN 6010 Course Outline: BUSN 6020 - Corporate Finance: BUSN 6020 Course Outline: BUSN 6030 - International Business: BUSN 6030 Course Outline Marketing management will nourish you with contemporary core concepts that can be applied to the marketplace. GENERAL COURSE DESCRIPTION: To gain an overview of the marketing process as it applies to marketing products and/or services in public, private and not -for-profit organizations. 12 th edition. Develop and deliver sales presentations and marketing communications plans. Define pricing and channel management strategies. Summary and action items This course helps students gain an advanced view of strategic marketing, planning and management. Study anytime, anywhere with accredited & affordable distance learning. While there are a number of initiatives and programs a company will employ The course provides the opportunity to pursue studies of the international business practices in areas of interest, which include marketing, sustainability, human resources, management, organizational behavior, intercultural management, financial management, and media. Second Spring Semester. Course Description/Overview: This course is an introduction on how to integrate and manage Updated: Wednesday, May 27, 2020 This course provides a detailed understanding of Digital Marketing concepts, strategies, and implementation, including planning a website, website marketing, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing. 7. No hard copies of course outlines will be distributed in most Asper courses. Publisher: Cengage. Second semester students will understand the elements of a business plan and its effect on the success of small businesses. One 40-Hour Microsoft Computer Application Courses (Intro to Computers, Word, or Excel) - C/D. competency by analyzing management functions, principles, and processes that contribute to the achievement of organizational goals. Supplementary Reference Readings: 1. We have classes that will guide you through core marketing concepts as well as the role of competitive analysis in marketing. uk The Master of Marketing is typically 8, 12 or 16 credit points. This 20-session course examines the dynamics of marketing with the perspective of a customer orientation that is the essential driving force behind any successful business. This course provides a synthesis of all planning, execution and post-event analysis. Department: Child Development. We use cases, discussions, and readings to provide a mix of integrated concepts and hands-on problem solving approaches. This course covers the environmental, organizational, and financial aspects of international marketing. ac. Download PDF. Explain the how marketers use brand positioning to align marketing activities and build successful brands. Course Title: Hospitality. Lang School of Business and Economics. Marketing is the bridge that connects businesses to customers, and is increasingly important in the modern globalized economy. First Nations, Federal Government, Provincial Government and Private Sector) and having attended Management Training courses over the years, this three day (3-day) course was the most informative and motivational and provided the proper tools and knowledge on how to improve as managers. 213 likes. FIND OUT MORE; Graduate Certificate in Project Management These courses can help broaden your experience and perspective, strengthen your areas of development, allow you to explore new subjects, and ensure a well-rounded general management education. No smoking floors, anti-drunk A training outline will enable you to have an organized training program Having a training outline will make your training program organized and thoroughly planned. The course will extend student’s understanding of marketing's reach and potential impact in achieving its overarching goals. A course description provides a summary of the material that a course covers. This outline is intended to provide you with an idea of some of the things you need to address in your project. Marketing. CBEDS Number: 4420. You can view a list of all the courses in the calendar or choose a subject area from the menu on the right. This course explores the basic concepts and processes of management. We add new electives or substantially revise existing topics every year to respond to changes in the business environment, the social sector, and This course takes an in-depth look at social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management. 5. At the end of the course, the The objective of this course is to introduce students to the concepts, analyses, and activities that comprise marketing management, and to provide practice in assessing and solving marketing problems. Industry players 4. 3. COURSE IMPLEMENTATION DATE: Pre 1998 . The course is also a foundation for advanced electives in Marketing as well as other business/social disciplines. You will use strategic analysis to evaluate opportunities, develop strategy, make business decisions and evaluate outcomes, ultimately applying these concepts to prepare a formal marketing plan. FALL 1999. Topics include the art of case analysis; consumer behavior; marketing research and competitive analysis; marketing segmentation and position; market entry and pricing; retail selling, private labels, and channels of distribution; marketing communications; Internet marketing; corporate social responsibility and nonprofit marketing; sales management; For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Prerequisites: BUS 311, MGT 305. Explain the role of selling, customer relations and product management in marketing. Course Description: The goal of the Sales Management course is to examine the elements of an effective sales force as a key component of the organization's total marketing effort. Course descriptions also specify prerequisites and anti-requisites. A short summary of this paper. It focuses on the entire organization from both a short and longterm perspective for strategic- vision, setting objectives, crafting a strategy and then implementing it. Weekly reading list is provided on page 8 of the course outline. Marketing defined B. Establishing your office 5. Students have the opportunity to learn marketing management techniques currently being used in the business environment which enables students to make better marketing management decisions. Module 1 Introduction To Marketing Students acquire the knowledge and skills required to develop, implement, and control successful marketing strategies. Arthur Ahimbisibwe Course There are many ways to organize a marketing management course. Effective marketing may be the only way to set yourself apart from the competition when it’s time to acquire, convert, and retain customers. Course level Course code Title ; Fall : MCS*1000 : Introductory Marketing F14 Marketing Management W12: Winter Course Description: Planning alternative marketing strategies is crucial to successfully managing a business enterprise. Proposed Effective Term: Summer 2019 1. Standard Course Outline MKTG 494 – Marketing Management I. Course Description: This course is designed for you, undergraduates, to improve your understanding of and skills in marketing as a discipline. What is an online course in marketing management? This particular type of course focuses on all of the basic theories and practices associated with successful marketing. 24734 Marketing Management. Day Two. Student Learning Outcomes. 1. This course examines how marketing concepts, techniques and theories can be used by decision-makers to identify specific threats and marketing strategy opportunities facing their enterprise and/or organizations. Education Step-up your career and engage in an executive program focused on strategic marketing management. Marketing Plan due 6 p. N/A. pdf. Explore materials for this course in the pages linked along the left. BSc (Hons) Management (Marketing) will suit you if you are interested in strategic marketing management or in aspects of marketing such as market research, product development, brand management, integrated marketing communications and retailing. learn about marketing management and modern marketing research techniques with this free marketing management course. Small Business Marketing Training and Tutorials. Strategic planning and the marketing process. Prerequisite: None . edu Marketing Management Course Outline ??? Course Description: This course is designed for you, undergraduates, to improve your understanding of and skills in marketing as a discipline. Establishing your office 5. (formerly BMGT 753) Define brand equity and its role in measuring brand strength. This is one of over 2,400 courses on OCW. Textbook Principles of Marketing,A South Asian Perspectiveby Philip Kotler, Gary Armstrong, Ehsan UlHaq. If the course outline is not available by the first day of class, a hard copy will be distributed by the instructor. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. The marketing program will allow graduates to: Understand the place and contribution of marketing to the business enterprise. . Case studies and real life projects are the principal teaching methods to be used in this course. Program Information: This course is a required course for the Business Management Diploma - Marketing Major. Recently, she was courted by a management school to develop the course content for Social Media Marketing. 4. There is then assessment of buyer behaviour and the role of market information. Visit us to learn more about our strategic marketing programs today! Course Outline: 1. co. MS30D (MKTG3003): Marketing Strategy. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. The structure and function of marketing channels. Before proceeding to examine some of the details of this process, com­ments on two aspects will be helpful background. of Credits/Term : 3 . Virtual classroom – interactive live sessions delivered in a virtual classroom setting, utilizing a webinar-based approach. Boost your marketing management skills with Alison's free online marketing management courses. This GL O MACS Sales & Marketing Management MBA training course enables participants to identify customer needs, create products and services to satisfy these needs, determine which stakeholders the organisation can best serve, and design programmes to inform and build relationships with these stakeholders. The ultimate decision depends on a variety of factors such as the length of the course, the audience (undergraduate, MBA, Executive MBA, or non-degree executive education), the instructor’s area of expertise and preferred teaching style (lecture-based vs. Short Course Title: Mgmt/Mkt/Pers-ECD Prog. The major topics of classical marketing are covered. Job Titles: Hotel/Resort Clerk or Cashier Food Service Clerk . BUMK 753 Global Marketing. It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. mtraining. Core and elective requirements are based on track as listed below. fam@vuw. pdf), Text File (. We use cases, discussions, and readings to provide a mix of integrated concepts and hands-on problem solving approaches. Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably. The evolution of marketing C. Warning: The information on this page is indicative. Course Conflict Management COURSE OUTLINE How to book To reserve your place on our Conflict Management course, simply pick your preferred date from our website and send us an email or give us as call. Introductory marketing 7. Advance your career with iQ Academy's marketing courses. Relationship management 9. The foundation of marketing A. Out of fairness to those who attend the exams on the assigned dates, make-ups will not be given. General Course Outline for 2018-19 Semester 1. pdf - Free download as PDF File (. CBEDS Title: Food and Hospitality Services. Topics include the business environment, business ethics, entrepreneurship and global business, management, and marketing. OUTLINE EFFECTIVE DATE: September 2020 . 20 Full PDFs related to this paper Course Objectives Course Outline Course Delivery Method Policies Course Materials Academic Services Selected Bibliography Course Description MKTG403 Marketing Management (3 hours) The course is an introduction to the language and issues of marketing with an emphasis on learning to develop responsive marketing strategies that meet customer needs Strategic Marketing Management is a capstone course that brings together what has been learned in earlier marketing courses and introduces marketing decision making and planning frameworks in the global environment: exploring strategy options; opportunity analysis; strategy setting and implementation. Explain the importance of name selection in the success of a brand. James R. Subject: Child Development. WGU's online marketing degree is an affordable bachelor degree program that prepares you for a dynamic career in marketing, promotion, or sales management. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social and media marketing. Strategic Market Management is an elective course that covers advanced topics in positioning and strategic market planning. _____ _ COURSE OUTLINE (REVISED) MARKETING MANAGEMENT RATIONALE Marketing affects every functional area of business. Free Online Course With Certificate | Marketing Management | Free CertificateAbout this video:In this video you will know about Free Online Course With Certi _____ _____ 1 COURSE OUTLINE (REVISED) MARKETING MANAGEMENT RATIONALE Marketing affects every functional area of business. Students interested in careers in general marketing strategy focus should take MKT 3825 , MKT 3855 , MKT 4510 , or MKT 4870 . Marketing Management-Course Outline. Participants should have completed the Principles of Marketing course. S. Empowering the world through high quality open and distance e-learning enabled by technology I Course Outline: Marketing Management I (MRK1301) Area: Marketing | Credit: 3 Programme: PGDM | Duration: August – October, 2020 | Term: I _____ Instructor(s) Name : Dr. Core Courses: Integrated Marketing Communications - C. Overview of Sales Marketing Categories: 3. Marketing Management; Marketing Research; Topic outline. Marketing Management performs all managerial functions in the field of marketing. OUTLINE OF INSTRUCTION: I. Palia Bus Ad C402e before class & by appointment 956-8642 (Work); 947-5144 (Home) aspy@hawaii. Our marketing and sales training courses help you acquire knowledge and skills adopted by leading marketing and sales professionals around the world. Summary and action items Topics covered include strategic planning and marketing planning, market research, buyer behavior, features and benefits, competitive positioning, market segmentation and target marketing, marketing of products, marketing of services, pricing, distribution, and marketing communications, including advertising, public relations, social media, direct marketing, sales promotions, and personal selling. $1,750. Required Text and Cases Text: Management of Sales Force. 3. The Department of Marketing and International Business has five distinct tracks: With a wide range of course units to choose from, you really can shape your own degree. Understanding Marketing and the Marketing Process: Marketing Management and Marketing Philosophies. The subject outline for a particular session, location and mode of offering is the authoritative source of all information about the subject for that offering. We will cover topics such as marketing plans/strategies, marketing research, market segmentation, retailing, advertising, pricing, Internet marketing, etc. No smoking floors, anti-drunk Upon completion of this course, students will: Explain how to use various digital marketing tools to support a brand’s identity, voice and tone. The course will provide with a systematic framework for understanding marketing management and strategy. ) : 033-66529659; 033-66529604 Meeting Hours : 3:00pm to 5:00pm (Friday) – Students can place request for the meeting in School of Marketing and International Business MARK 303 – Strategic Marketing Management Trimester 2, 2013 COURSE OUTLINE Names and Contact Details Course Coordinator: Professor Kim-Shyan Fam Office: RH 1106, Ph 4635086 Email: kim. VISION. Identify vertical markets and lead generation 6. Identify and classify marketing segments and targets, demonstrating the use of marketing research techniques. Marketing management is the process of decision making, planning, and controlling the marketing aspects of a company in terms of the marketing concept, somewhere within the marketing system. The characteristics of retailing Marketing Management (MKMN) Department of Marketing and Consumer Studies, Gordon S. A major in Marketing consists of 27 hours of marketing courses. Rowena has been a trainer with Marketing Institute of Singapore on communication-related topics since 2012. Course outlines contain important information such as: How you will be evaluated. Introductory marketing 7. Recap of Electronic Processing “A Day in the Life of a Transaction” 2. m. Course Description. Recap of Electronic Processing “A Day in the Life of a Transaction” 2. There is then assessment of buyer behaviour and the role of market information. Marketing Management. 2. Our tutorials show how to develop a website and track its performance with Google Analytics, grow your business's social media presence, craft effective email campaigns, write blogs that engage your audience, and more. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. MISSION. Basic Business Communications - C. or. Case studies are mixed with discussion MAR 4156 - INTERNATIONAL MARKETING MANAGEMENT. OBJECTIVES Specifically, the course goals are: To define the strategic role of marketing in the firm. nz Office hours: Tuesdays 11:30–12:30 Course Administrator: Helen Hynes Marketing Management-1 Course Outline Course Objective The course focuses on formulating and implementing marketing management strategies and policies, a task undertaken in most companies at the strategic business unit level. This course includes classroom instruction and business simulations. It analyses the business need for customer orientation, the evaluation of markets and the targeting of market opportunities. The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research. The course illustrates how various facets of the marketing function interact with other areas of the business. Introduction. Aspy P. Develop the skills to generate online content and navigation. Identify vertical markets and lead generation 6. edu T, R Marketing management of business onelline course. Upon completion of this course, students will: Explain how to use various digital marketing tools to support a brand’s identity, voice and tone. uk Call: 0161 226 6032 Or visit: www. It is not a contract, and is subject to change as necessary. This paper. Course Outline at a Glance*** Class Session Q9 Decisions Due 6 p. Relationship management 9. Marketing in the Course grades will be based on two exams and two papers. Overview of Sales Marketing Categories: 3. Learn techniques for promoting your small business. Marketing Management: Students taking this graduate-level course can enjoy an introduction to the four P's of marketing: product, price, promotion and place. Class Contact Hours : 42 hours (3 hours per week) Category in Major Programme: Free Elective . Describe marketing. Bus Ad C305/306a before class & by appointment 956-3263 wills@hawaii. : This course provides students with an overview of business in an increasingly global society and serves as an introduction to business terminology, concepts, environments, systems, strategies, and current issues. The midterm exam will be weighted 30% and the final exam 35%. Latest edition, New Delhi: Pearson Education […] Instructional Goals and Purposes: The purpose of this course is to teach students to identify the marketing mix components; explain the environmental factors which influence consumer and organizational decision-making processes; outline a marketing plan; and interpret marketing research data to forecast industry trends and meet customer demands. Or if you prefer, we offer private and In-House training on request. Course ID: CHLD 71B. Wills, Jr. Chapter 1: Introduction Marketing for Hospitality and Tourism Marketing Management Philosophies Societal marketing concept: the organization should determine the needs, wants, and interests of target markets and deliver the desired satisfactions more effectively than competitors in a way that maintains or improves the customer’s and society’s well-being. Food & Beverage Sales Security Division . MKT3321 – International Marketing Management. Swapnarag Swain Email : [email protected]; [email protected] Phone (Extn no. Merchant sales and service 8. Recreational Attendant Travel Agent . All Marketing majors must have 50 percent of the required hours of marketing courses in residence at Middle Tennessee State University. In this course, you’ll get modern techniques for analyzing markets and quantifying customer needs, wants, and preferences (NWP). IMPORT/EXPORT PROJECT OUTLINE. SECTION A – Course Information. Overview The marketing management major is designed to build deep competency in the art and science of: (1) choosing which customers to serve, and (2) getting, keeping and growing them through delivering superior customer value. Department of Management Amrita Vishwa Vidyapeetham Kochi Customer Relationship Management (CRM) Course Outline -2017-19 Introduction In today’s corporate world staying competitive, efficient and effective, are key to being successful. Business and Financial Mathematics - C/D. It is not intended to suggest that these items must be included or that only these items must be included. Course topics include market-oriented strategic planning, marketing research and information systems, buyer behavior, target market selection, competitive positioning, product and service planning and management, pricing, distribution, and integrated communications, including advertising, public relations, Internet marketing, social media, direct marketing, and sales promotions. To be the university of choice in open and distance e-learning. This course is intended to expand the students’ understanding of how to identify alternatives and make sound marketing decisions. Total Slides: 166 Amazing course presentation, that was what I was looking for. Facility Management. MIT OpenCourseWare is a free & open publication of material from thousands of MIT courses, covering the entire MIT curriculum. To introduce students to the key elements of marketing analysis. Common Program Prerequisites (18-21 credits) Marketing Major (27 credits) (Must earn a "C" or better in each prerequisite course) Click on the course name below to download the course outline in PDF. Marketing management is the organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of a firm's marketing resources and activities. 6. At the conclusion of the course, you will be able to create a project life cycle, statement of work, work breakdown structure, schedule, budget and a risk management plan. It also describes the special marketing research, pricing, channels of distribution, product policy, and communication issues which face U. Banu Divya. Develop digital content for a variety of audiences to maximize messaging reach and impact. Marketing strategy and elements of the marketing mix D. Required texts, recommended texts and references in particular are likely to change. Download Full PDF Package. Takes an active and As a marketing professional, you need to have a clear understanding of your markets and what drives your customers' decisions to buy. Rowena has also a keen interest in Mobagogy (micro learning through mobile technology) and has curated articles for the smart phone. Chapter 1: Introduction Marketing for Hospitality and Tourism Marketing Management Philosophies Societal marketing concept: the organization should determine the needs, wants, and interests of target markets and deliver the desired satisfactions more effectively than competitors in a way that maintains or improves the customer’s and society’s well-being. 2. General Information Course number: 494 Title: Marketing Management Units: 3 credits Prerequisites: MKTG 300, MKTG 470, IS 301; senior marketing majors or consent of instructor. Course Title: Management/Marketing/Personnel for ECD Programs. The goals of the marketing system. You have to admit that in the course of creating a training program, there is always a possibility that there are some things you would forget. Apr 21: Q10 MGT 325 - Business Processes and Supply Chain Management (3) This course focuses on the design, management and continuous improvement of operations processes, that is, the processes used to produce goods and services. COURSE OUTLINE . 2. Credits: 5 credits per semester course/10 credits total . Industry players 4. edu T, R 6:00 - 8:45 pm Bus Ad D106: Dr. No. Marketing Management Course Outline: Professors: Office: Office Hours: Phone: E-mail: Time: Location: Dr. Course Coordinator: Department Chair SCO Prepared by: Department Faculty Course Summary It's easy to get ready for the Certified Marketing Management Professional (CMMP) Exam with our helpful practice course. To provide a sound conceptual and theoretical “tool kit” for analyzing marketing problems. Marketing: 4ME3: Sales Management: Marketing: 4MF3: Retailing Management: Marketing: 4MG3: Strategic Philanthropy and Leadership: Marketing: 4MH3: Electronic Marketing: Marketing: 4MI3: Marketing Analytics: Marketing: 4OB3: Analysis of Production/Operations Problems: Operations Management: 4OD3: Purchasing and Supply Management: Operations Management: 4OI3 Course Outline 2019 MKTG 305: SERVICE MARKETING AND MANAGEMENT (15 POINTS) Semester 1 (1193) Course prescription Focuses on services, service design, and service innovation, with the aim of developing empathy for customers and understanding the customer experience. Search Search 1 Course Outline Introduction Welcome to MKGM 31129, Marketing Management. co. Define primary and secondary sources of information; give examples of methods used to collect primary data; give examples of sources for secondary data; compare and contrast the advantages and disadvantages of both types of data. Exams and exam dates should be considered a “death do us part” proposition. marketing management course outline